Felipe Bichara

Koni2020

AmorSemFiltros

Client
Koni
Agency
Grupo Trigo (in house)
Year
2019 to 2020
Area
Campaign, Content & CRM
Formats
Social, Instagram filter, Influencers, Promo

Valentine's Day for the dating, the flirting and the single: Instagram filters by relationship status, combo kits and influencers. 1,000+ combos in one day.

Koni post with the Tô Sozinho (I'm single) combo, from the Amor Sem Filtros campaign

Results

1,000+combos sold in a single day
18Kimpressions on the Instagram filter100% organic, no paid media

Context

Create a Valentine’s Day (Dia dos Namorados) campaign that spoke to everyone: the dating, the flirting and the single. Skip the romantic cliché and drive engagement on Koni’s Instagram.

Idea

Love without filters. Or rather: with an Instagram filter for every relationship status.

Execution

Full editorial planning, with a day-by-day calendar of posts, stories and activations. Custom Instagram filters by status. Promotional combo kits, Tô Juntinho (“I’m taken”) and Tô Sozinho (“I’m single”). And influencers promoting the filters and the deals on video.

The campaign's Instagram filter
Warm-up post with the Tô Juntinho combo
Combo · Tô Juntinho
Post with the Tô Sozinho combo
Combo · Tô Sozinho
Carousel: single? long-distance? a filter for every status
Carousel · a filter for every status
Final campaign post: Amor sem filtro
Post · Amor sem filtro
Screenshot showing the number of filters created in the campaign
Screenshot · filters created
Post: the combo with soft drinks
Post · the combo
Carousel: I don't want a crush, I just want Japanese food
Carousel · just want Japanese food
Carousel: I miss my crush
Carousel · missing the crush
An influencer's story using the campaign filter

Influencers with the filter and the combos, in stories

An influencer's story with the Koni box

Results

More than 1,000 combos sold in a single day and 18K impressions on the Instagram filter, with 100% organic communication and no paid media.

Credits

My role

Full editorial planning (day-by-day calendar of posts, stories and activations), Instagram filters, promotional combos and influencer activation.

Client
Koni
Brand
Koni · Grupo Trigo

More work(10)

All work