MiobySpoleto
- Spoleto
- Grupo Trigo (in house)
- 2021
- Branding, Campaign
- Brand launch, Sonic identity, Media funnel, Point of sale
Omnichannel launch of the Mio sub-brand: its own jingle and sonic identity, a teaser, funnel-based media and full point-of-sale, from counter to feed.
Context
Launch Mio, a new sub-brand inside Spoleto, with an identity, a soundtrack and presence at every touchpoint, from the point of sale to digital. A truly omnichannel launch.
Idea
A brand you recognize by sound and by image, and a media plan organized as a funnel: every piece with a job.
Execution
Creation and production of an original jingle and sonic identity, mastered in long and short versions. A launch teaser. A funnel-based media plan with top, middle and bottom pieces, each in its own format. Organic social content, email marketing and motion. And an extensive point-of-sale production: totems, banners, monitor displays, menu boards and in-store screens.
Funnel media: top, middle and bottom, each piece with a job
Organic content with the Monarica
Credits
My role
Launch coordination: creation and production of the jingle and sonic identity, teaser, funnel-based media plan, organic content, email marketing, motion and the whole point-of-sale production.
- Spoleto
- Spoleto · Grupo Trigo
