Spoleto2022

CozinhadaCasa

Client: Spoleto
Year: 2022
Area: Content & CRM, Campaign
Formats: Film, Always-on content, Social, Paid media

A content platform with three film fronts: Dishes, Loyalty and Blind Test. Recurring characters, humor and 40+ pieces over the year.

Chef João Batista, the character of the Dishes front, in the Spoleto kitchen

Context

Sustain, over a whole year, a content platform for Spoleto that reinforced two pillars of the business: the quality of the dishes (entry price and higher ticket) and the loyalty program. Lightly, with humor, in a format people would share on their own.

Idea

Three film fronts, each with its own identity and a recurring character.

Execution

Dishes, starring chef João Batista, presents the menu’s price options. Loyalty, with the mascot character Guru de Volta, reinforces the points program. Blind Test is a humor and pop-culture parody format built to engage the social audience.

Each film was produced in multiple formats and ratios (16:9, 4:5 and 9:16), with and without subtitles, for full distribution across paid media and social. In total, 40+ final files across the three films and their cutdowns.