Felipe Bichara

Ibeu2023

Ibeu ·GlobalEnglish

Client
Ibeu
Agency
Quintal
Year
2023
Area
Campaign
Formats
Film, OOH, Social

Two persona films, Boy and Girl, in 12 versions, plus large-format OOH across Rio: from English for gaming to English for your career.

Ibeu's giant OOH billboard with the line: from learning at home to conquering the world

Context

Position Ibeu (Instituto Brasil-Estados Unidos) as the English school for different moments in life: from the teenager who wants to talk in online games to the adult after the next step in their career. With a strong out-of-home presence in Rio de Janeiro.

Idea

Two complementary personas, each with its own film: Boy and Girl.

OOH
From learning at home to conquering the world.

Execution

Each film was produced in three formats (16:9, 9:16 and 1:1), with and without subtitles, for 12 final versions. In parallel, a large-scale OOH campaign: digital points, bus doors, screens and giant billboards, with pieces finished at very high resolution for oversized printing.

The two persona films

Ibeu's giant OOH billboard at a high-traffic spot
OOH · giant billboard
Ibeu vertical building wrap: a young man with headphones around his neck sitting on the Golden Gate Bridge, with the line (in Portuguese) From an empty suitcase to a full passport and the sign-off Proud to speak it
OOH · vertical building wrap: from an empty suitcase to a full passport
Frame from the Boy film
Frame · Boy
Frame from the Girl film, with the line: from beginner English
Frame · Girl

Credits

My role

Copy and direction for the campaign: the two persona films and the large-format OOH pieces.

Client
Ibeu
Agency
Quintal

More work(10)

All work