Since1961
- Amnesty International
- Quintal
- 2022 to 2023
- Campaign, Copywriting
- Film, Social, Cause, Donation
A video series that starts from real headlines on police violence to ask for donations: since 1961, Amnesty has fought state violence.
Context
Give visibility to, and raise donations for, Amnesty International’s fight against state violence in Brazil. An urgent, sensitive subject that demands responsibility and journalistic grounding.
Idea
Start from real headlines in major outlets (G1, O Globo) about massacres and police violence to build a message of continuity and ask for donations.
Execution
A series of 14 themed and donation videos, in horizontal and vertical formats, for distribution across digital media and social.
The series: data, the role of the Public Prosecutor's Office and the repeated massacres
Credits
My role
Copy and direction for the video series: historical context, donation call and organic-media versions.
- Amnesty International
- Quintal
