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Brasilcap2023

Brasilcap ·Culturalsponsorship

Client: Brasilcap
Agency: Quintal
Year: 2023
Area: Copywriting
Formats: Print, Institutional, Cultural sponsorship

Institutional ads in magazine and in Valor Econômico, plus the sponsorship piece for the comedy Duetos: we look after Brazilians' two greatest assets.

Brasilcap's horizontal ad with a starry sky

Context

Reinforce the institutional positioning of Brasilcap, a capitalization company with 27+ years in the market and 14 million customers, by tying the brand to national culture: sponsorship of the comedy Duetos and print media (magazine and newspaper).

Idea

Message

We look after Brazilians’ two greatest assets: their savings and the national culture.

Execution

Copy and art direction for institutional ads in magazine and in the newspaper Valor Econômico, plus the sponsorship piece for the play Duetos.

Brasilcap's horizontal ad, starry sky — Ad · Starry sky (horizontal)

Brasilcap ad for the newspaper Valor Econômico — Ad · Valor Econômico

Brasilcap magazine ad, starry sky — Ad · magazine

Sponsorship piece for the comedy Duetos, signed by Brasilcap — Sponsorship · the comedy Duetos

Credits

My role

Copy and art direction for the institutional pieces and the sponsorship piece.

Client: Brasilcap
Agency: Quintal

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